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iW NEWS | Magnolia Deals a “Humboldt” High

iW NEWS | Magnolia Deals a "Humboldt" High

U.S. rights to to SXSW drama “Humboldt County” have been acquired by Magnolia Pictures the company announced Thursday. Magnolia plans a September theatrical rollout in several regional markets — including Austin, Arcata and Eureka (the latter in Humboldt County, CA) — preceded by airings via HDNet‘s Ultra VOD Program. The company’s SVP Tom Quinn and head of business affairs, Jason Janego negotiated the deal with David Garber of Lantern Lane representing the filmmakers. Described as a classic “fish out of (bong) water story,” the film, co-written and co-directed by Darren Grodsky and Danny Jacobs, is the story of Peter (Jeremy Strong), a tightly-wound medical student, whose one-night stand with free-spirited Bogart (Fairuza Balk) leaves him stranded among a community of Northern California pot-growers living a decidedly different way of life. “‘Humboldt County’ has the sweet whiff of a populist hit,” commented Magnolia president Eamonn Bowles in a statement. “It’s a comedic, out-of-the-box drama that we think will speak to a large, underserved segment of the audience.” Magnolia Pictures and HDNet are both part of the Wagner/Cuban Companies, co-owned by Todd Wagner and Mark Cuban. [Brian Brooks]

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