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Will Gas Prices Hurt Summer Tours?

Will Gas Prices Hurt Summer Tours?

You’ve seen the mammoth tour buses parked outside arenas and clubs. Well, imagine how much gas they consume, especially during a cross-country trek. With this summer seeing higher gas prices, it’s already starting to take its toll on some of this season’s big tours, especially for road-tripping consumers. There’s already been speculation in the film industry that gas prices may keep some potential moviegoers at home, in front of their TV/computer screens (though this weekend’s robust numbers for WALL-E and Wanted seem to dispute that). From Gil Kaufman’s article for MTV News:

While ticket sales will likely trend down throughout the summer, Gary Bongiovanni, editor in chief of Pollstar magazine, said overall ticket prices will likely rise again, allowing the industry to do better than should be expected given the general downturn in the economy. “It’s going to impact bands on the subsistence level, but even the biggest tours, unless they’re assured of sellouts, are considering cutting down their production and staging to save money on the price of gas.”

Bongiovanni said the price of fuel absolutely has to be factored into a decision on whether to go to a concert, especially for younger fans with less disposable income who might find themselves spending an hour to drive out to their nearest amphitheater and idling in traffic for another 60 minutes or more before getting to their seats. “Even if you buy cheaper lawn seats, that $15 to $20 for gas may double the cost of the show,” he said.

Are you less inclined to road trip for entertainment this summer?

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