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VUDU makes it easier/cheaper to watch films digitally

VUDU makes it easier/cheaper to watch films digitally

VOD service/set-top box VUDU has announced an exciting new program called “99 for 99 Cents.” The best part? The 99 titles, which will rotate, are very strong. From a recent CNET article:

In addition to some older favorites (Animal House, Groundhog Day, Austin Powers, Chinatown, The Big Lebowski, and many of the Star Trek and Jack Ryan movies), you’ll also find recent hits such as I Am Legend and Cloverfield. Not bad at all–though it’s worth noting that all of these are in standard-def, not HD. Vudu’s also extending its recent “renewal” policy, which lets people rewatch movies they’ve already purchased in the past seven days (99 cents for standard-def reruns, $1.99 for HD).

Remember that nearly all of the pricing and viewing limitations–such as the fact that rentals must be watched within 30 days of downloading, and within 24 hours of first clicking “play”–are imposed by the Hollywood studios that own the films (rather than the hardware makers). To that end, it’ll be interesting to see whether Vudu’s rivals begin offering a similar discount tier. In the meantime, though, Vudu’s got a another distinguishing feature over its competition.

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