Back to IndieWire

Hannah Eaves on SWAG (free movies online)

Hannah Eaves on SWAG (free movies online)

Writing for SF360, Hannah Eaves runs down the ever-growing number of popular free-streaming movie portals. Consider this either a refresher, a starting point, or clarification on some of the scene’s emerging destinations:

Acronyms and abbreviations occupy an ever increasing part of our modern lives. Some of us spend at least a small amount of time pretending we understand them (IMHO) and feeling proud we can actually use them in crossword puzzles (IMHO, the New York Times, Sunday September 14). But this one—SWAG—goes way back. In fact, according to Wikipedia, it’s actually a backronym. Which means it existed as a real word first and then collectively we made up a series of words for the letters. Originally, it was defined as a small bundle of stuff, and really it still is: Stuff We All Get (of course, this is how the “S” is represented in polite circles).

Every glitzy film festival is full of SWAG. One day I will need that expensive rejuvenation crème, thank you Cannes. And the web is packed full of it, too. In the online video world, several burgeoning business models live side by side, vying for our attention on boring panel conversations. Several of these involve paying for content (iTunes Movie store), but others don’t. And on those sites that don’t, the SWAG is just getting better and better.

This Article is related to: Uncategorized and tagged