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iW NEWS | IFC Locks “Che” Plan

iW NEWS | IFC Locks "Che" Plan

Tomorrow’s sold out West Coast premiere of Steven Soderbergh‘s full-length “Che” at AFI Fest in Los Angeles paves the way for a finalized IFC Films hybrid release strategy for the two-part epic about Ernesto “Che” Guevara. The company is confirming today a December 12th date for the opening of its one week “roadshow” screenings at the Zeigfeld in NYC and the Landmark in LA. Soderbergh will be on the East Coast for opening night, while “Che” lead Benicio Del Toro will be on the West with producer Laura Bickford. The film will be projected digitally, a printed program guide will be offered to attendees, and the evening will include a 30 minute intermission between the two-hour plus segments, “The Argentine” and “Guerrilla.” After the week-long NY/LA run, the film will return to those two markets on January 9, 2009 in two parts, growing to the Top 25 markets on January 16th and 22nd and expanding further from there with the two parts playing simultaneously. On January 21st both parts will be available separately, in both standard and HD, via the company’s cable VOD platform, IFC In Theaters. An exclusive Blockbuster home video release will follow. “This generation’s ‘Lawrence of Arabia'” is how IFC Films and those involved with Soderbergh’s “Che,” described the epic film(s) when outlining the acquisition and release strategy back at this year’s Toronto International Film Festival. More here at indieWRE [Eugene Hernandez]

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