It’s great that John Jurgensen decided to write this article for this weekend’s Wall Street Journal. It’s a survey of the latest and greatest in bringing feature films to online audiences. The article uses our release of Princess of Nebraska as a jumping off point, but dives much deeper into the ocean of possibilities:
The team behind “On Broadway,” a drama set in the pubs and churches of south Boston, are hoping the movie’s niche appeal, which deterred some traditional film buyers, can be used to target potential viewers online. “There’s 40 million Irish Americans you can market to,” says director Lance Greene.
Shot in 20 days in 2006 for about $1 million, “On Broadway” tells the story of locals who mount a play in an Irish bar. The cast includes Eliza Dushku, a star of TV series such as “Buffy the Vampire Slayer,” and Joey McIntyre, the New Kids on the Block singer-turned Broadway actor. Mr. Greene says the film, which screened at 16 film festivals, received three offers from companies proposing a DVD release, which he rejected. Instead, the sales agency negotiating on his behalf brought “On Broadway” into its new company for digital sales, Cinetic Rights Management.