Over at the Movie Marketing Madness blog, Chris Thilk offers two cents about the recent report noting a lack of women offering voice-over narration in film trailers. From Thilk’s post:
While I’m sure there are female voice artists that are completely capable of doing the job and doing it well, the same sort of cultural attitudes will need to be overcome that have led to Katie Couric’s placement behind the CBS Evening News desk. Men are, like it or not, still the norm. And breaking from that is going to bring with it a lot of risks that, at this point in history, studios can’t really be affording to take.
Let’s face it – watching any trailer that’s not narrated by one of the biggest artists brings with it the notion that the movie must be kind of cheap since the studio couldn’t afford a real voice-over talent. Making the transition to women is going to be even more dangerous for studios.
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