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New Sundance Sales Strategy for Star Films? (Variety)

New Sundance Sales Strategy for Star Films? (Variety)

“Go to Sundance, screen your film, have a bidding war,” a strategy detailed by CAA’s Micah Green in Variety today, used to be the approach employed by John Sloss’ Cinetic Media (where Green once worked) and then the Hollywood talent agencies. Not so fast these days.

As Variety’s Dade Hayes and Mike Jones note:

…A bleak economy, a shakeout among indie distributors and a sluggish track record among last year’s entries are raising the question: Can even high-profile projects make a sale?

Hayes and Jones look at the higher profile, star-driven films on sale at Sundance this week, with sellers expectedly striking a positive tone.

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