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Welcome to the *new* indieWIRE

Welcome to the *new* indieWIRE

Welcome to the new indieWIRE.

As I revealed last week, we have spent over a year developing this new site, but it’s actually taken us twelve years to get here. We’ve not only re-designed indieWIRE, but completely re-imagined it.

Understanding that indieWIRE has emerged as a hub for filmmakers, the industry, and movie lovers alike over the past twelve years, we have developed this new site as a gateway to the latest news, information, and resources for our readers, incorporating a number of innovative tools and approaches. The new site not only delivers the latest original editorial from indieWIRE’s editors and writers, but also features a new model for aggregating and showcasing the best coverage from journalists and bloggers all over the world. Our goal is to make iW so essential that you’ll consider making indieWIRE.com your homepage.

Our new front page features a cleaner navigation system, links to the latest from indieWIRE and across the Internet, a headline ticker, photo galleries, a widget from our colleagues at SnagFilms, and a number of new features that we hope you will value:

EDITORS PICKS: At the core of this new site is a significant new section that features centrally located content areas showcasing iW’s original editorial as well as links to recommended articles from across the Internet. Our “Recommended” tab provides a frequently updated, editorially curated roster of links, while switching to the “Recent” tab offers a chronological listing of the most recent stories and links.

BLOGS: As we have for years, indieWIRE continues to showcase links to both blogs we host and blogs we love. We’ve curated a list of essential blogs for our front page “Blog Feed.” It is dynamically updated anytime one of our showcased bloggers publishes a new post.

WHAT YOU LIKE: To the right of the Blog Feed is an area reflecting our readers’ interests. You can filter the content to see what iW’s readership has found to be our most popular, favorite, and most talked about articles.

ADVERTISING: We’ve incorporated new industry standard advertising units throughout the site, while maintaining an appropriate balance between editorial and advertising. We’re grateful to our partners and rely on the ongoing support of our advertisers, we hope you’ll continue to support them as well.

ADD THIS: The other day, a friend asked what my favorite part of the new site is, and it just may be a small but significant tool called “Add This.” This exciting bookmarking and sharing tool is located to the right of the title on every article page, and allows our readers to share indieWIRE content via email, blogs, Facebook, Twitter, Digg, and numerous other sites. It’s become a standard on many sites that I am thrilled to incorporate into the new indieWIRE.

These are just some of the many new features of the site that I hope you will discover and appreciate. Let us know what you think! We invite you to post your comments below after you have registered for the site. Registration on the new indieWIRE site is free and quick. With your input and feedback, the new indieWIRE will continue to evolve to meet the needs of our growing readership.

Kudos to the entire indieWIRE and SnagFilms team for their ingenuity, dedication, and hard work, especially over the past six months. On the iW side, our team for this new site development has been managing editor Brian Brooks, advertising and marketing manager James Israel, associate editor Peter Knegt, intern Andy Lauer, and consultant Tim LaTorre. Design work was done by Jesse Thomas from JESS3. On the SnagFilms side, our partners are Chairman Ted Leonsis, CEO Rick Allen, general manager Stephanie Sharis, Dan Balis, Andrew Mer, investors including Steve Case, and, perhaps most importantly, our CTO Albert Lai.

Thanks to all our friends and colleagues in the industry who offered invaluable feedback throughout the process.

Finally, deep gratitude to our readers for ongoing support, encouragement and feedback.




eugene hernandez
editor-in-chief & co-founder

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