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Celebrity Scandal and Corporate America

Celebrity Scandal and Corporate America

The scandal over pop couple Chris Brown and Rihanna, and whether or not she is the victim of his alleged domestic violence confession, is all kinds of disturbing. The news is not any more or any less important because they are celebrities, but now the world may watch a very painful saga play out in the public eye. Chris Brown, who is only 19 years old, was the recent TV face for Doublemint gum until Wrigley’s suspended their campaign following this news. Different on many levels, but it’s similar to the Kellogg’s endorsement fallout experienced by swimmer Michael Phelps in the wake of his on-camera bake. Of course, some celebrities get in all kinds of legal and social trouble that is still considered acceptable if they are endorsing the right brand (Paris Hilton or Lindsay Lohan, anyone?). When companies roll the dice on a celebrity spokesperson, though, that celebrity isn’t playing by their own rules any longer. In the case of the inexcusable Chris Brown, maybe a lack of his own rules has been the problem all along.

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