It’s on. YouTube is entering the feature streaming world in a big way, and this recent Forbes article profiles the video site’s efforts. From Evan Hessel’s writing on the subject:
Content partnership head Jordan Hoffner argues that YouTube streaming could actually stimulate DVD sales, pointing to the experience of Monty Python’s distributors, who posted dozens of television segments last year and soon saw its DVD boxed set shoot to No. 2 on Amazon.com’s movies and television bestseller list.
As for cannibalizing potential television revenues, many movies and older television series don’t fit in any particular network’s programming schedule but could easily find an audience on YouTube, Hoffner says.
Last March, YouTube introduced Insight, an analytic tool that tracks demographic data and viewing habits of individual users. YouTube says it uses the data to help content owners find new viewers, plan what types of videos to upload and attach relevant, lucrative advertising, with the more than half of the resulting revenue going to the studios.