Nevermind the reports this weekend about the healthy box office performance of the new comedy, He’s Just Not That Into You, I have firsthand realization. This movie will be an event, much like Sex and the City was, and much like The Women tried to be (coincidentally, all three films come from the same studio). On Friday night, I stood on line outside a movie theater for the first time in years. My date and I were one of the only mixed-gender couples in the large group. All screenings that night were sold-out, at our theater and beyond. Once inside the auditorium, I heard and saw something you don’t normally see: a movie theater 98% full of young women. No kids, not many men, and certainly few people over the age of 60.
The movie isn’t half-bad, by the way. It’s not gonna win any awards or reach any year-end top 10 lists, but as a date movie confection, it’s pretty entertaining. Director Ken Kwapis is probably the man to thank, because he knows how to keep the actors moving. A veteran of TV shows like The Office and The Larry Sanders Show, he knows a thing or two about better-than-average situation comedy and how to make actors give the goods. The film’s ensemble cast is impressive, not only because of the amount of major stars in the film but also because of stand-out players such as Ginnifer Goodwin. Always a reliable presence in work like HBO’s Big Love, Goodwin steals the movie as an adorable hopeless romantic/neurotic.
On our way out of the screening, a theater manager saw my date and I, and said to me: “Here’s another one. Lemme guess, she dragged you to see this?” To which I replied, “I’m actually really glad I came.”