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Sci Fi Channel Rebrands Itself as “SyFy”

Sci Fi Channel Rebrands Itself as "SyFy"

According to Hollywood Reporter:

NBC Universal-owned cable network will become “Syfy” starting in July.

The phonics-friendly moniker is part a network-wide rebranding campaign that’s been in the works for more than a year. It’s an evolution also includes a more down-to-earth logo and an uplifting tagline – “Imagine Greater” – and will be announced Monday at the network’s upfront presentation to advertisers.

This is so not suprising that SciFi would do this…. The term “science fiction” and anything sci fi related typically has a very uncool, geeky connotation. Even “Battlestar Galactica” creator Ronald Moore said the worse thing about his brilliant show is the title. (All my friends call it BSG.)

But I mean, c’mon, “SyFy?” Make me think – siffy.

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