After months of dabbling in the feature-film business, YouTube has officially launched its “Movies” section (as well as a “Shows” section for primarily TV content). Currently, the selection spans a range of work, from Hollywood hits and international favorites to independent classics and new discoveries. Cinetic is happy to be one of the providers for this launch, and you can check out new additions like family documentary The Watershed and eco-satire The Green Chain, along with previous offerings such as Slacker, Super Size Me, Stranded In Canton, and The Times of Harvey Milk. Meanwhile, Variety has published more about the launch:
Deals are considered a way for Google-owned YouTube to compete more aggressively with rival video sites like Hulu that have been able to attract more advertisers with premium content; it’s been looking to operate more like a free HBO rather than a source for shortform videos of Domino’s staffers sneezing on pizzas, cats playing pianos or kids hallucinating after visiting the dentist.
YouTube plans to sell advertising during commercial breaks in TV shows. It may eventually charge for the premium content.