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Potter’s “Rage” Finds Unique Home

Potter's "Rage" Finds Unique Home

Independent web TV service Babelgum and Cinetic Rights Management have announced a unique deal for multi-territory online and mobile release for Sally Potter’s “Rage,” timed to coincide with traditional media release worldwide.

The film, which stars Simon Abkarian, Steve Buscemi, Lily Cole, Judi Dench, Eddie Izzard, Jude Law, John Leguizamo and Dianne Wiest, premiered at the 2009 Berlin Film Festival and will be released by Babelgum online and via mobile through the Fall/Winter of 2009. Set at a New York fashion house, it focuses on a young blogger shooting behind-the-scenes interviews on his cell-phone with a diverse mix of people – including a celebrity supermodel, a seamstress, a man who delivers pizzas, and a war photographer.

“We always wanted to incorporate new media platforms into our release strategy,” director Sally Potter and producers Christopher Sheppard and Andrew Fierberg jointly said in a statement. “We worked closely with CRM to find the most appropriate and novel approach to take the film to both new and traditional film audiences and we are delighted with the partnership set up with Babelgum, who we see as a true partner in crafting an innovative distribution approach.”

Babelgum will be releasing the film as a series of episodes, timed to coincide with the film’s release in each territory. Additionally, Babelgum offers a dual platform approach on both broadband and mobile with its custom tailored programming for smart phones in the United States, United Kingdom and Italy.

“We are thrilled to be working with CRM, and to partner with the filmmakers, on this revolutionary deal for the rollout of ‘Rage,'” Babelgum’s Karol-Martesko Fenster, stated. “It highlights the true potential of online and mobile acting as complementary platforms in an overall distribution strategy. Babelgum’s exclusive premiere of ‘Rage’ reaffirms our mission to be the leading online and mobile destination for timely and cutting-edge independent film.”

“‘Rage’ features a series of interviews with people involved in a fashion show that are filmed as if they were shot on a mobile phone, so it is a film perfectly suited to new distribution platforms,” said Janet Brown, COO of Cinetic Rights Management, in a statement. “This deal highlights the steady and accelerating growth of digital platforms and the ability of a smart digital strategy to garner both eyeballs and revenue in a very real way.”

The deal was negotiated by Cinetic on behalf of the filmmakers and Karol Martesko-Fenster, General Manager & Publisher – Film Division on behalf of Babelgum.

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