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TIFF Gets a New Logo

TIFF Gets a New Logo

Toronto is totally owning its acronym and its age this year, putting them front and center, and dropping the year and full title into the background. It’s a fairly drastic change in typeface and tradition (especially not showcasing the year, which they have for a quite a while), but I think it works… It’s clean, it’s bold… There’s a certain European quality to it, which might be criticized by some… But you have to admire that the festival went took such a leap in design.

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