indieWIRE & B-Side Present Film Fest Technology and Media Partnership… We’re delighted to announce indieWIRE’s partnership with B-Side to bring B-Side’s Festival Genius technology to iW’s editorial coverage of top international film fests. The partnership launches today with combined festival guides for AFI/Silverdocs and the Los Angeles Film Festival, both happening this week.
B-Side’s Festival Genius currently powers the online program guide for more than 200 international film festivals. This partnership allows iW readers to access full festival schedules, trailers, audience ratings and reviews, personal calendars and recommendations, and mobile access, integrated with iW’s festival reviews, news, and updates – all without leaving the iW website.
“B-Side’s Festival Genius is a terrific tool that I’ve been using to help me navigate fests and it’s great to be able to share it with indieWIRE readers here on our site,” said indieWIRE’s Eugene Hernandez.
“For all of us who attend festivals throughout the year, iW is the single most important source of up-to-the-minute news, reviews, and information,” commented Chris Hyams, Founder and CEO of B-Side. “We are thrilled to partner with iW to marry B-Side’s festival schedule technology and real-time audience buzz with their editorial, which together will provide the most comprehensive festival coverage available anywhere.”
About B-Side Entertainment
Founded in 2005, B-Side Entertainment (www.bside.com) uses proprietary digital marketing and exhibition technology to distribute independent films. Through its Festival Audience Network – a portfolio of over 200 International Film Festival websites and 4 million audience members – B-Side has the ability to market and exhibit films globally, using theatrical and non-theatrical venues, and through partnerships with home video, VOD, and television distributors. By combining innovative marketing plans with proprietary data on potential audiences, B-Side and its distribution partners generate significant ancillary revenues at a fraction of the normal cost. B-Side has offices in Austin and New York.
For more on indieWIRE, please check out our About Section.