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Ginsberg + Libby = New PR Firm

Ginsberg + Libby = New PR Firm

Publicists Lee Ginsberg from PMK/HBH and Chris Libby from BWR are joining forces to launch a new film and corporate PR firm, Ginsberg Libby. Notably, Chris Regan, Gina Lang, and Kate Payne from BWR and Laura Paulsen from PMK/HBH will join the new company, which opens for business on July 1.

“We are thrilled at the prospects of this new venture and thankful to be forging a vibrant future with the full and gracious support of our respective firms,” said Ginsberg and Libby jointly in a statement.

Ginsberg was VP of film at PMK/HBH, perviously working at Block-Korenbrot and before that at BNC and MRC. Libby, who just worked on CineVegas and the new DF Indie Studios, was VP of film and corporate entertainment at BWR, previously working at MPRM and Clein + White.

The complete press release follows on page two.



June 17, 2009 — Los Angeles – Lee Ginsberg and Chris Libby are partnering to form a new film and corporate-centric public relations shingle, it was announced today by partners Ginsberg and Libby. Libby joins the venture from B|W|R Public Relations, where, as vice president, he expanded the company’s film division. He is followed by Chris Regan and Gina Lang, who will serve as directors of film and corporate entertainment; Kate Payne, who will serve as a senior account executive; and Karina Vladimirov, who will serve as administrative support. Ginsberg segues from PMK/HBH where he served as vice president, and is joined by Laura Paulsen who will serve as a senior account executive at the new entity.

“We are thrilled at the prospects of this new venture and thankful to be forging a vibrant future with the full and gracious support of our respective firms,” stated Ginsberg and Libby jointly.

About Lee Ginsberg

Lee Ginsberg served as vice president of film, heading up the film division at PMK/HBH Public Relations. At PMK/HBH Ginsberg was part of the team of such publicity campaigns as Oscar nominees Eastern Promises, Lars & The Real Girl, La Vie en Rose, Sweeney Todd: The Demon Barber of Fleet Street and Transformers. He just wrapped up working on Management starring Jennifer Aniston, and Away We Go, directed by Sam Mendes. This past year, Ginsberg worked with Dustin Lance Black on the publicity/awards campaign for his Academy Award-winning script Milk. He has also worked with writer/director Andrew Adamson (The Chronicles of Narnia: Prince Caspian), writer Steve Knight (Eastern Promises) and Academy Award-nominated writer Christopher Hampton (Atonement). Ginsberg worked on several films at The Toronto film Festival including It Might Get Loud, Eastern Promises and Lars & The Real Girl. Ginsberg worked on several films at the Sundance film festival including Choke, Transsiberian, Taking Chance and It Might Get Loud.

Prior to working at PMK/HBH, Ginsberg was with the PR firm Block-Korenbrot, where he served as vice president and worked on such award-winning campaigns as Capote and Volver. He worked on film releases including Layer Cake for Sony Pictures Classics, Broken Flowers for Focus Features, Lonesome Jim for IFC Films and Japanese Story for Samuel Goldwyn Films. While there, Ginsberg worked on several foreign language film campaigns from countries such as Czechoslovakia, Iran, Brazil, Japan, Korea, China, and Palestine. Documentaries he worked on include My Flesh and Blood, Why We Fight and Touching the Void. He also worked as a unit publicist on the film Friends with Money and with directors Pedro Almodovar, Bennett Miller and Mennan Yappo.

Ginsberg began his career in public relations at BNC where he was an assistant to Brad Cafarelli and worked with him on such clients as Cameron Diaz, Kate Hudson, Jessica Alba and Whoopi Goldberg. Ginsberg also worked at MRC.

About Chris Libby

Joining B|W|R in January 2005, Chris Libby expanded B|W|R’s expertise in motion pictures as vice president of film and corporate entertainment. Recent release campaigns include titles from the Tyler Perry franchise, The Girlfriend Experience, The Reader, Sin Nombre, Knowing, In Bruges and Roman Polanski: Wanted and Desired. Recent festival work includes An Education, Every Little Step, The Hurt Locker and A Raisin in the Sun.

Additionally, Libby launched the controversial day-and-date program for Todd Wagner’s 2929 Entertainment, handled the inaugural AFI Dallas International Film Festival, and represents CineVegas and Trevor Groth (artistic director, Sundance Film Festival) corporately. The department services an ongoing roster of filmmakers as well as production, finance and technology entities.

Libby segued to B|W|R from a post at mPRm Public Relations and began his career at the venerable firm, Clein + White.

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