Had I been in North America the past week or two, I might have been a little more active re: the developments of “Bruno.” I’m mildly disappointed I didn’t really get to participate. I haven’t even seen the film yet (though finally found a Berlin cinema that’s screening an un-dubbed version, so that should change soon). Anyway, given my international circumstances, I thought I’d at least offer this press release that came in re: the film’s box office around the world. It’s basically a desperate attempt from Universal to make it seem like the film isn’t a huge disappointment (which, after that Saturday drop, it most definitely is: It’ll be lucky to gross $65 million), but it has some interesting numbers. It wasn’t even #1 in Bruno’s “home country” of Austria. But in AustrALia, it was huge, averaging $27,000 per theater (it only averaged $8,500 or so in Austria).
Here’s the release (ignore those annoying %’s as they don’t account for “Borat”‘s much more minimal screen count):
INTERNATIONAL TERRITORY GROSSES DATA FOR BRUNO — IN MARKETS WHERE THE FILM WAS RELEASED BY UNIVERSAL PICTURES
BRUNO topped the charts in the U.K. and Ireland with a No. 1 opening and an excellent weekend gross of $8.1M (£5M) at 457 locations. BRUNO broke the record for the biggest opening Friday for an 18-rated film, and the biggest opening weekend for an 18-rated comedy in the U.K.
· BRUNO is the No. 1 film in Australia and it grossed an outstanding $6.1M (A$7.7M) at 222 dates. It has 28% market share and it is 58% bigger than BORAT’s opening. It is Universal’s 2nd biggest opening of all time, just behind Fast & Furious (A$7.9M).
· BRUNO opened in Germany with an excellent $2.9M at 453 dates, which is 12% bigger than BORAT.
· BRUNO opened in Austria with a terrific $650k at 76 dates, which is 120% bigger than BORAT.
· Belgium opened BRUNO with $780k at 49 dates, which is 20% ahead of BORAT. It is No. 2 behind ICE AGE 3, but No. 1 in some locations.
· BRUNO is great in the Netherlands with $900k at 88 dates, which is 25% bigger than BORAT.
· BRUNO opened in New Zealand with an outstanding $600k at 49 dates, which is 20% bigger than BORAT.
· BRUNO bowed in South Africa and grossed an excellent $106k at 45 dates.