Over at The Wrap, Lucas Shaw discusses the growing popularity in marketing Hollywood releases with iPhone Apps. There are some indie players doing this too, of course, but obviously the most attention by consumers is spent on things like an Up game, or a Terminator Salvation graphic novel. From his overview:
“It’s allowing things that were never feasible before,” said Seth Gerson, CEO of Last Legion Games, which helped make “Watchmen: Justice Is Coming” for Warners. “All of a sudden you can create a [massive multiplayer online game] that before would’ve cost millions and taken years.”
“Watchmen” is an online role-playing game that allows users to create their own character inside the film’s universe. Like all of the apps, it’s purchased digitally, reducing the cost even more for studios. “There’s no inventory risk, so studios can invest a little bit of money — and the rewards are fantastic,” Gerson told TheWrap.
While the majority of existing movie-related apps are games, studios and gaming companies both see an opportunity to push the marketing aspect of the apps even further. With the iPhone, there is the potential to link apps with social media like Twitter and Facebook.
“Fast and the Furious” is one app that has already moved in this direction as players can upload their top times to YouTube and post challenges to other players.