While simultaneously pushing the Blu-ray DVD medium, Sony has entered the broadband VOD market with some help from its game console, the Playstation 3. Much like Microsoft’s XBox Live store, the Playstation Network provides customers with film and TV viewing options. The best part of the game console market, regarding VOD distribution? They’re already plugged into your television, so there’s no reluctance about “another box” or “more wires.” Watching movies or TV shows via a game console is not unlike watching them from a set-top box, like the Roku or Apple TV. For Variety, Marc Graser takes a look at the success of the Playstation Network, and what it might mean for future distribution options:
Digital distribution is up 21% during the first half of the year, according to the Digital Entertainment Group, generating revenue of $968 million. That compares with $407 million for Blu-ray sales.
Who is doing the downloading from Sony will be key in helping to determine just how lucrative videogame consoles will become as a future revenue stream.
While males 18-34, the traditional game-playing demo, unsurprisingly comprise a majority of its user base, Sony said it’s been happy to see that more women are embracing the service and influencing which movies and TV shows are downloaded, broadening the reach of the console.
The trend of moving from early adopters into the mainstream fits in well with Sony’s efforts to promote the PS3 as not just a game system but an entertainment hub in consumers’ living rooms.