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Bloggie & Bloggia

Bloggie & Bloggia

After seeing Julie & Julia in a crowded Manhattan theater on Sunday night, I was hit with a few thoughts (including “When are we eating?”). But, in this venue I feel what’s worth noticing is the film’s examination of a culture that is so relevant but also so absent from Hollywood films: the blogosphere. In a way that’s not entirely on its surface, Julie & Julia must be the first studio film ever made to properly examine what it’s like to blog and be a blogger. The film is about cooking, sure, and it’s also about being married. Besides those two things, about which there have been many movies made, the film is also a pretty smart look at what it’s like to start a blog. When real-life Julie Powell (Amy Adams) takes the plunge to start blogging, she deals with a lot of the same issues we bloggers deal with: “who’s reading this?” “does it matter if anyone leaves a comment?” “is this blog a way to create a regiment or is it a way to distract myself from the real world?”

(Amy Adams as the writer-turned-chef-turned-blogger, in Julie & Julia.)

Perhaps the reason this film handles the subject better than many other Hollywood films trying to cash-in on the Internet generation (usually horror films like Untraceable or Feardotcom), is because the blog is a supporting character, much like it should be to any blogger’s daily life. It doesn’t hurt that Julie & Julia writer/director Nora Ephron is a bit of a blogger herself, prolific on The Huffington Post. It’s a smart dissection of the phenomenon, and I’d be shocked if it doesn’t lead to a few copycat blogs popping up as a result.

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