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Bad Lieutenant Deserves Serious Release

Bad Lieutenant Deserves Serious Release

In this day and age, any indie movie that gets a release at all is lucky, I suppose.

But Werner Herzog’s Bad Lieutenant: Port of Call New Orleans is getting a raw deal. As I reported all along, it is, contrary to some reports, getting a limited theatrical release in November. When financeer Avi Lerner isn’t able to get the upfront cash he wants on a movie, he puts it out through his micro-distributor First Look. (At least he has that option.)

But Bad Lieutenant (which is remotely related to the 1992 Abel Ferrara/Harvey Keitel original) isn’t some fancy-dancy high-end festival picture. It plays! (So far, its reviews are raves.) At Telluride and Toronto, the folks ate up Nic Cage’s hugely entertaining performance. There’s box office in this New Orleans comedy-thriller about a wacked-out-cop on the rampage, if someone would put some P & A behind it. More than most stars, Cage can pull audiences. It seems a shame to throw this away.

Too bad Lerner can’t hire the Paramount marketing team, because they could do wonders with a viral campaign for this. Maybe Lerner could try the demand-a-movie approach: if audiences demand to see it in their town, will he book it?

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