The upcoming film “Motherhood” has partnered with the online movie-ticketing site Fandango to benefit Susan G. Komen for the Cure, which promotes breast cancer awareness and research. For the first two weeks of the film’s opening–October 23rd through November 6–one dollar of every “Motherhood” ticket sold on Fandango will be donated to the cause.
Komen for the Cure Affiliates in each of the five opening markets–New York, Chicago, Boston, San Francisco and Los Angeles–will share information with their constituents about the partnership. All money raised in each of the five markets will stay in those communities to serve unmet breast health needs.
“We’re pleased to support an important cause like Susan G. Komen for the Cure,” said Ted Hong, Chief Marketing Officer of Fandango, in a statement.” “With ‘Motherhood’ debuting at theaters during National Breast Cancer Awareness Month, it’s an ideal title and time to support the search for a cure and to get moviegoers involved.”
Directed by Katherine Dieckmann, “Motherhood” stars Uma Thurman as a harried New York City mother juggling her kids and career.