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Long-form online video viewing doubles

Long-form online video viewing doubles

Thanks in large part to Hulu and Netflix Watch Instantly, broadband streaming of film and TV content has doubled since last year. According to a report by Parks Associates, “More than 20 million U.S. households with broadband access regularly watch movies online, while more than 25 million households watch TV shows.” This is about twice as much from the same time in 2008, a growth that has been bolstered thanks to more connectivity to the household television monitor via devices like Blu-ray disc players, Xbox, Playstation, and Roku boxes. More from a Video Business article on the findings:

Hulu.com, the long-form video site launched last year by News Corp. and NBC Universal, gained share of the U.S. online video market in September, the most recent month tracked, leapfrogging Microsoft and Viacom Digital in online-video popularity in the process, ComScore said earlier this month. Overall, Americans watched 26 billion online videos in September, up 2.4% from August, ComScore said.

Meanwhile, Netflix last month said that 42% of its 11.1 million subscribers streamed at least one of its digital titles, up from 22% a year earlier. Amazon.com and Blockbuster also are among content distributors broadening both their array of digital titles and the number of components that can make them viewable on televisions.

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