At the airport today, I came across this cover from the new issue of Golf Digest magazine:
The January 2010 issue, it would make easy sense that this was sent to press in late November (in time for December newsstands), right about the same time that Tiger Woods’ living situation would make him very unqualified to give personal tips. Let alone, tips to the President of the United States. Obviously, this is an unfortunate case of bad timing (not unlike some of the articles I read on the plane that listed Brittany Murphy in upcoming films). The official Web site for the magazine makes no apparent mention of its cover article, instead devoting space to countless stories on the recent scandal. While this unfortunate snafu has been discussed for a couple of weeks, it’s fascinating to me that the magazine still lives on newsstands around the country. It’s not as if we should expect Golf Digest to recall the magazine; it probably helps sales for an otherwise niche publication (when’s the last time I ever paid attention to Golf Digest?). Neverthless, this is the kind of PR moment that can’t be good for anyone.