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Pay Wall for Variety Online Starting Thursday

Pay Wall for Variety Online Starting Thursday

Variety’s website will be behind a “pay wall” starting Thursday, reserving its online content for paid subscribers and hoping its advertisers will stick around despite the smaller Internet audience, according to the A.P. appearing in the New York Times. After about two months, the newspaper plans to block free access – except for five free page views a month – ending an experiment with entirely free online content that Variety began in October 2006. While the 104-year-old newspaper expects to lose many of its roughly 2.5 million monthly online visitors, it values more highly the 25,000 subscribers of its daily printed version and 30,000 subscribers of its weekly printed version. [Brian Brooks]

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