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Reed Hastings on the Netflix/Wii Partnership

Reed Hastings on the Netflix/Wii Partnership

NBC News has this quick video chat with Netflix CEO Reed Hastings, as they discuss the impending streaming deal between his company and the Nintendo Wii. What’s the big deal? Doesn’t Netflix already stream to XBox and Playstation? Yes, but the Wii offers an amazing opportunity to broaden the Netflix streaming demographic, just as it broadened the demographic for the “game console.” After all, NBC News acts as if they’d never heard about this concept until now:

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