As Avatar continues to race through the box office charts with great momentum, lots of people have understandably wondered, “how will it work as a TV experience?” Those same people should realize that when Cameron was waiting for technology to advance in order to make this movie, he wasn’t just waiting for theatrical technology. RealD, the 3D tech company that offers the best version of Avatar in theaters, is quickly aligning itself with more hardware companies in order to meet the demand. I witnessed the RealD experience on some TVs during a Fantastic Fest presentation in September, and I must say, it looks breathtaking. You still have to wear glasses, and that will be a slightly more awkward thing at home (imagine having a romantic glass of wine with a loved one on the sofa, and you’ve got these things on your face). Regardless, it’s a great step forward. With CES happening this week, new announcements have popped up, including this one about Samsung joining the RealD TV army:
Samsung is the third large set-maker to announce a partnership with RealD in recent weeks, following Sony and JVC. Sony has collaborated with RealD on 3D technology in movie theaters for years, and tapped RealD to supply its 3D display technology for live 3D HD broadcasts of an NFL game in December 2008 and of the college football BCS championship game last January.
“This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on ‘RealD ready’ Samsung TVs,” said RealD Chairman and CEO Michael Lewis in a statement. “Samsung’s support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home.”