Following in the footsteps of DreamWorks ads that ran during the 2004 Oscar campaign, “The Hurt Locker”‘s producer Nicolas Chartier played dirty in an email that went out last Friday to voters, by soliciting votes while taking aim at James Cameron’s “Avatar.”
In the email he wrote: “I just wanted to write you and say I hope you liked “Hurt Locker,” it began, asking that recipients who did like it tell “your friends who vote for the Oscars, tell actors, directors, crew members, art directors, special effects people, if everyone tells one or two of their friends, we will win and not a $500M film, we need independent movies to win like the movies you and I do, so if you believe “The Hurt Locker” is the best movie of 2010, help us!”
In 2004 DreamWorks ran ads quoting critics that said that while Renee Zellwegger “will win” the Supporting Actress Oscar for “Cold Mountain,” Shohreh Aghdasholl “should win” for House of Sand and Fog.” Following this debacle, the Academy formally outlawed bad-mouthing competitors.
Chartier has since apologized for his email, after admitting that he was unaware of the Academy’s rules.
For the original story visit: The Wrap.com