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Apple Pushes the Video on the iPad, But How Far Will They Push?

Apple Pushes the Video on the iPad, But How Far Will They Push?

With this weekend’s release of Apple’s iPad, everyone wants to know if consumers are willing to ditch their laptops or iPods in favor of the new device. The latest issue of Newsweek devotes its cover to the iPad and makes the statement that “The iPad will change the way you use computers, read books, and watch TV—as long as you’re willing to do it the Steve Jobs way.” NewTeeVee took a peek at Apple’s official “how-to” video tour of the iPad and dissects the way in which video content is addressed.

Many have grumbled that the iPad won’t be Flash-enabled, making almost any video player besides iTunes and YouTube, incompatible with the tablet. Without a Flash plug-in, the next step would be utilizing HTML5 video, something NewTeeVee has contemplated with regards to a market shift away from Flash (which is doubtful but interesting). Of course, the iPad launch bolsters the dominance of the iTunes Store when it comes to purchasing video. Apple is within its rights to do whatever they want with their hardware, and eventually, the iPod grew to massive success by allowing non-iTunes content playback. Hopefully the iPad will deliever good things for iTunes’ content creators/aggregators (and our company is among the aggregators), broadening the iTunes eyeballs with a considerable number. However, it will be a major moment when other video sites and platforms are able to participate in what many hope is a watershed event in portable-video hardware.

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