I meant to share this earlier, but have been derailed for both personal and professional matters. For the online editon of the Wall Street Journal, Michelle Kung chats with the director and subject of the documentary Erasing David, David Bond. With location-based “check in” applications (e.g. Foursquare, Gowalla) all the rage this past month, David’s unique mission to disappear feels even more relevant. In the film, David strives to remove his digital footprint while exploring the topic of privacy in today’s technological age. Michelle conducted the interview around the film’s presence at SXSW, and it is also now available on iTunes and Amazon VOD, with a cable VOD launch starting next week. From the brief interview:
WSJ: You’re releasing the film on VOD in conjunction with your premiere here at SXSW. Was that a purposeful move?
David Bond: That was part of the attraction for us, absolutely, because we know how hard it is to take a documentary into the U.S. market, let alone on that has the added complication of being a British documentary with an unusual genre structure. We really feel like there is an audience out there in the US for the topic, and being able to access that interest online is an exciting model for us.
WSJ: Given the subject matter of privacy, how much are you using social media to publicize the film?
David Bond: We use it up to a point. We have to be very, very careful with our disclaimers around it. We never use people’s e-mails or anything else. We encourage people to set up not fake but spam e-mail addresses in order to receive information from us. I think the answer is we are really excited by it and we really use it. But we are also very keenly aware of the privacy issues involved.