The third – and final – major game console to embrace Netflix Watch Instantly, will begin offering the service this weekend. A select number of Nintendo Wii users will be able to stream Netflix from their consoles, according to CNET. This trial period comes after massively successful launches on Microsoft XBox and Sony Playstation. What distinguishes this news, however, is the fact that the Nintendo Wii has managed to bring new demographics (i.e. older, women) to traditionally young-male gaming hardware. So, this development breeds hope that Netflix on the Wii, will add many new eyeballs to the world of video streaming. From the CNET article:
When Netflix shipped the instant-streaming discs to Sony PlayStation 3 owners in November, the company followed a similar strategy. It announced on its blog at that time that it would ship only 100,000 discs to subscribers to judge feedback and work out any kinks still in the service. Just five days later, it announced that the service was available for all PS3 owners.
Unfortunately, Netflix didn’t provide many details on the Wii rollout. In an e-mailed comment, a company representative said Netflix wouldn’t divulge how many discs were shipped. And although users will have access to its streaming service as soon as they pop the disc into the Wii, the representative wouldn’t say when Netflix streaming would officially launch to all Wii users.
“We have not announced a full launch; however, it will be soon,” the representative wrote in an e-mail.