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Oscar-Winning Animated Short: Logorama

Oscar-Winning Animated Short: Logorama

I got all the shorts wrong. And I know why: I under-estimated the Academy, and second-guessed them. If I had voted for my favorite in each category, I’d have picked right. Except maybe for doc Music by Prudence. What I should have recognized in that case was that the movie haunted me after I saw it.

The one that makes me craziest is Logorama, which is so insanely clever. Backstage, producer Nicolas Schmerkin said he made it in English because it was set in Los Angeles. He said the film is “not about America. It’s about our modern western world. So it also applies to France and Buenos Aires, where I am from, so it’s not about Americans. It’s about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we’re living. I’m not talking about what the logos represent. They’re used for what they are.”

Schmerkin collaborated with three directors, he said: “It took longer than Avatar. It took more directors than Avatar.”

Ironically, the filmmakers took down the YouTube video. All the Oscar-winning shorts can be seen here.

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