And by “titles,” I mean “title sequences.” SXSW is working with AIGA, the professional association for design, for the “Excellence in Title Design” prize. The 18 finalists will be screened on Monday, March 15 and the winners will be announced during the annual SXSW Film Awards ceremony on Tuesday, March 16. The finalists include everything from popular TV shows like Community and Bored to Death, to films such as Up In The Air and Where The Wild Things Are. There are even a few indie productions, as highlighted by Michael Cieply for The New York Times:
For “Wowie,” one of 18 finalists chosen from about 100 entries, the emphasis was more on imagination than technique. The credits were scrawled with a Sharpie on the writhing belly and hairy limbs of that eight-minute short’s star.
“He was going to have them written on his hand, that’s where it started,” said Craig Webster, a University of Iowa graduate arts student who, with Florina Titz, directed, edited and produced the film, a love story about a “delusional postman.”
But the film’s star, Luther Bangert, whom Mr. Webster describes as a “guy who rides a unicycle” around Iowa City, turned out to have been a circus performer. Among other things, Mr. Bangert did some impressive contortions to get an abdominal shot crediting the directors of photography.