Back to IndieWire

Developers Get to Play With Their Apps

Developers Get to Play With Their Apps

Imagine designing and developing a piece of software that you were unable to use until now. That’s the case with some of the developers of iPad applications, who were able to test-drive their hard work this weekend, alongside the 700,000 potential consumers out there (UPDATE: That number appears to be closer to 300,000). For the big launch this weekend, Jenna Wortham at The New York Times followed two developers as they raced to experience their iPad App in action:

As the creators of a best-selling iPhone game called Doodle Jump, the Pusenjaks were well aware of the financial opportunity that the iPad represented. So over the weekend they joined perhaps thousands of other software developers in an unusual scramble that drew people from as far away as Australia.

While many developers have spent weeks working on applications for Apple’s newest toy, only a handful were given iPads on which to test their software. The rest had to wait until the device went on sale Saturday for the moment of truth: How well does our app work on the iPad? Does it look and feel right? Or do we have a lot more work to do?

For small developers, the stakes are high. Having an app accepted for a highly coveted Apple product means reaching a passionate group of consumers who have demonstrated their willingness to spend over and over again on applications for mobile devices like the iPhone and iPod Touch. The potential revenue is huge; the apps market for those two devices alone is already worth a billion dollars a year in sales.

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: Uncategorized and tagged

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox