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Gross National Product: “The Joneses”

Gross National Product: "The Joneses"

Asks The Joneses: What if advertisements infiltrated every level of American daily life, including your neighborly exchanges? A middling satire that eventually sinks into unbearable melodrama, first-time writer-director Derrick Borte’s send-up of American consumer culture is expectedly bland—this is the kind of film that implicitly invokes the American dream—but at least the luxury items being peddled and the methods of sale seem relatively current. It’s almost as if Borte had optioned for this film a wire story on the controversial 2007 Facebook feature that informed your friends of your internet purchases, staging that unsettling infringement on privacy by ruthless commerce in a generic gated community’s crown jewel, an immaculate model home pawned off as a real residence. Read Benjamin Mercer’s review of The Joneses.

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