At today’s Google I/O event, the company announced Google TV, a new platform that will work to integrate the web experience into your television. With technology for TVs and set-top boxes at a place where this is theoretically possible, more and more companies are joining the charge to make it as common and simple as your microwave oven. Of course, few of these companies are as established as Google. Here is a report from the launch, by AllThingsD:
With Google TV, the aim is to rethink the navigation of TV and make it more like the Web. “The Web has a very simple and elegant model for finding information: A search box,” Senior Product Manager Rishi Chandra said. “We want to give you that same experience with television.”
To do that, Google has extended the breadth of its search to TV programming. The platform’s “quick search box” returns results from the Web, as well as TV listings. These include programs available for purchase on sites like Amazon and Netflix – both partners in this effort, apparently.
Says Chandra: “To a user it doesn’t really matter where I get my favorite content, whether it be live TV, DVR or the Web. We just want easy access….Google TV makes the Web a natural extension of the TV itself….It’s just as easy to go to any site on the Web as it is to go to any channel on your television.”