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The Social Network Hits Facebook

The Social Network Hits Facebook

David Fincher’s The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They’re hitting Facebook hard, natch.

I’m curious to see what Fincher, Aaron Sorkin and Scott Rudin hath wrought. As this piece points out, it’s a risk to center on a flawed non-hero–so the marketing is confronting that issue head-on.

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