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Thomspon & Deadline: Apparition Restructuring

Thomspon & Deadline: Apparition Restructuring

As they prep for their release of Terrence Malick’s “The Tree of Life,” Bill Pohlad’s Apparition is restructuring and moving from New York to LA. The company also cut its workforce by 60%. Pohlad has brought former Lionsgate President Tom Ortenberg on as a consultant for the company. On the changes, Pohlad said in a statement, “Over the last few weeks, circumstances have forced us to rethink the direction and operations of the company, and regrettably this has resulted in layoffs impacting our staff and changes for our colleagues. Still, we very much believe in the mission set forth with Apparition, and welcome Tom Ortenberg’s expertise and consultation in the coming weeks and months. In addition, he will be a valuable asset for us on preparing to bring The Tree of Life to audiences.”

Thompson and Deadline‘s responses after the jump…

In her report of the news, our own Anne Thompson notes, “Ever since Bob Berney abruptly left fledgling distribution company Apparition pre-Cannes, CEO Bill Pohlad has been trying to figure out how to go forward.” She continues, “Meanwhile, Berney is expected to join producer Graham King’s new distribution company. King has the same issues as Pohlad: How to guarantee release for his slate of pictures in a severely contracting North American market.”

Writing for Nikki Finke’s Deadline, Mike Fleming reports, “Most of the Apparition staff leaving are Berney loyalists, and some of them might well land with him if Berney closes as expected a deal to form a new distribution company with GK Films partners Graham King and Tim Headington. This is tumultuous stuff, considering that Pohlad was on the verge of closing a P&A fund when Berney stunned him by leaving.”

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