I saw the trailer for the horror movie Devil, for the first time online by myself. Whatever, no big deal, looks fine but I doubt I will see it. Just not a big fan of anyone involved, and no longer a fan of the film’s producer, M. Night Shyamalan. Speaking of which, when I saw the trailer a second time before a full house at Inception, it was a slightly different vibe. Whatever audience members were invested in the trailer during its first 60 seconds, became a laughing crowd once Shyamalan’s name appeared on the screen. An eruption of laughter that slowly became infectious. After the disgrace of his last few films, most recently The Last Airbender, Shyamalan’s name is a joke to movie goers. Universal Pictures might want to reconsider using it for marketing, unless of course, it’s contractual. If the audience in the Union Square theater was any indication, his name is counter-productive.
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