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Take Shyamalan’s Name Off the Devil Trailer!

Take Shyamalan's Name Off the Devil Trailer!

M. Night’s Shyamalan’s The Last Airbender was slammed by critics: it earned an abysmal 8% on the Tomatometer. No question that since Shyamalan’s strong breakout The Sixth Sense, followed by Unbreakable and Signs, his last features (The Village, Lady in the Water, and The Happening) are trending downward with both critics and more important, audiences. And movie sites have not hesitated to catalogue everything wrong with the director, and to offer constructive advice.

That, the singularly entitled director will not pay heed to, from New York Mag asking him about his negative reviews and Screen Rant’s examination of what went wrong to Cinematical calling the end of his directing career. For more detailed insight, read Michael Bamberger’s The Man Who Heard Voices: Or, How M. Night Shyamalan Risked His Career on a Fairy Tale, a truly chilling portrait of how Hollywood’s lax parenting creates monsters.

The just-released new poster and trailer for Devil are after the jump.

That’s Shyamalan’s curse. He’s a gifted writer of original screenplays–which are often quite commercial–but he lives in Philadelphia, and he doesn’t listen to anyone, neither then-Disney exec Nina Jacobson, who tried to tell him what was wrong with Lady in the Water, nor his long-time UTA agent Jeremy Zimmer, who the director ditched.

The big reveal came in Hall H at Comic-Con when the trailer for Devil unspooled on the giant screen. Within a stuck skyscraper elevator, something starts biting and preying on the unfortunate folks trapped in that tiny space. The trailer played great–until the moment when Shyalamalan’s name appeared on the screen. (He wrote the original story on which Brian Nelson’s screenplay is based–the movie is directed by Quarantine‘s John Erick Dowdle.) The hall erupted in jeers and cat calls: in an instant, the crowd had turned against the movie. Shyamalan has become a negative. They’re burnt and angry and it’s going to be tough for Shyamalan to turn this sentiment around. Unfortunately, in Hollywood terms, The Last Airbender opened–although the Nickelodeon title played to a young audience for whom Shyamalan’s name meant nothing.

He’s going to have to do some serious work to redeem his name as a marquee brand. In the meantime, I’d advise distributor Universal to take Shyamalan’s name off that Devil trailer–if they want folks to show up on September 17.

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