While the official headline of my post at WSJ.com “Bidding Wars, Biggish Deals Return to the Toronto Film Festival,” suggests a slightly more rosier viewer than the truth, I do think industryites will look back at Toronto 2010 and point to a resurgence in acquisition activity at the fest and a marginal uptick in the overall health of the marketplace.
But the good news comes with some major caveats. Most of the stuff selling big in Toronto falls into two camps: either genre (Insidious, Super, I Saw the Devil) or feel-good comedy (Dirty Girl, Submarine). As IM Global CEO Stuart Ford told me, “In a period of economic caution and relatively few [buyers] on the ground, the more mainstream material tends to find a home. It’s the indie dramas that are really struggling.”
More insights at the link from producers Ted Hope, Celine Rattray and Jana Edelbaum.