Brigade, the new publicity, digital marketing and creative agency, have been gaining steam over the past several months by cultivating a roster of film and TV distributors. Today, the upstart firm formally announced their official launch plans for the new company. The move comes in a time of considerable change among PR and marketing executives. They said today that they have launched with an array of distributors, including Anchor Bay, CBS Television, Roadside Attractions, IFC Films, Lionsgate, and Sony Pictures Classics.
Headed by founders Tom Cunha, Adam Kersh, and Jean McDowell, the new outfit handles traditional publicity and full-service digital campaigns for theatrical, television, home entertainment and video-on-demand releases, as well as film festival and talent publicity strategy. The trio joined forces about six months ago after each leaving their previous employers.
Cunha joined Brigade after heading the interactive division of Mammoth, where he spearheaded projects including “The Queen,” “No Country For Old Men,” and “Precious,” after working in digital marketing at MGM Studios and 20th Century Fox, while Kersh was a publicist at both 42 West Public Relations and Lionsgate, devising campaigns for “In the Loop,” Humpday,” and “Away From Her.” McDowell meanwhile served as the Director of Digital Media for Lionsgate’s theatrical marketing team, and most recently as an Account Director at Special Ops Media.
The group say they are aimed at re-imagining entertainment PR and marketing services. “Our goal is to maintain a comprehensive expertise of the ever-changing digital landscape as well as an understanding of the current evolving nature of marketing and publicity as a whole,” said Cunha in a statement. “This enables us to serve our clients effectively in either integrated or a la carte capacities.”
Upcoming theatrical release campaigns include Lena Dunham’s “Tiny Furniture,” Jim Mickle’s TIFF winner “Stake Land,” and Xavier Dolan’s “Heartbeats;” while upcoming digital campaigns include Tyler Perry’s “For Colored Girls,” and John Cameron Mitchell’s “Rabbit Hole.”