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Phase 4 Acquires “Vidal Sassoon”

Phase 4 Acquires "Vidal Sassoon"

Phase 4 Films has announced the acquisition of U.S. rights to Craig Teper’s “Vidal Sassoon: The Movie,” promoted as “a portrait of how one extraordinary man changed the world with a pair of scissors.” An early 2011 theatrical release is being planned for the film, which had premiered at this year’s Tribeca Film Festival.

“People will connect with Vidal Sassoon’s personal story. He’s a man from humble beginnings whose hard work and inspirational sense of style made a lasting cultural impact,” said Phase 4’s Berry Meyerowitz. “We believe ‘Vidal Sassoon: The Movie’ will follow in the footsteps of recent documentaries which have received both critical acclaim and an incredible audience response.”

What started as an 80th birthday tribute to Sassoon became a movie when producer Michael Gordon brought on director Craig Teper. While chronicling the fashion, style and social revolutions of the 1960s, VIDAL SASSOON THE MOVIE shows how Sassoon revolutionized the world of hair with his pioneering, geometric, Bauhaus-inspired styles and “wash and wear” philosophy, literally changing the way women look and cut their hair today.

“Vidal Sassoon’s influence is so profound, even after forty years he is inarguably the most important person in hairdressing, ever,” said Gordon in a statement. “We are incredibly happy to be partnered with Phase 4 and it’s exciting that audiences will now have a chance to know more about the man behind the famous name.”

The deal to acquire the film was negotiated by Larry Greenberg, Phase 4 Film’s SVP of Acquisitions, with Debra Fisher of Cinetic Media.

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