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Celebrities Trivialize World AIDS Day

Celebrities Trivialize World AIDS Day

Speaking of World AIDS Day, this well-intentioned campaign where celebrities temporarily “die” on Facebook or Twitter is also super fucking annoying:

The organizers explain the gist:

Millions of people will be deprived of their favorite celebrity musings later this week as the likes of Lady Gaga, Justin Timberlake and Ryan Seacrest go dark on Twitter and Facebook. The silence will only be temporary, however, as it’s part of a $1 million fundraiser for World AIDS Day, which takes place December 1.

The project was organized by Alicia Keys on behalf of her charity Keep a Child Alive. According to the Associated Press, the celebs — which also include Kim and Khloe Kardashian, Jennifer Hudson and Serena Williams — will remain silent in the social media universe until the charity raises $1 million.

The effort will be further supported by dramatic videos featuring the celebs in what the AP describes as “lying in coffins to represent what the campaign calls their digital deaths.” Presumably, those videos will be tweeted out before the celebs sign off to raise awareness.

Truly one of the most ill-advised, self-promoting awareness campaigns ever, these four comments on the Facebook wall that alerted me to me to this campaign (thanks, Mark!) say my thoughts better than I can:

“YOU’RE DOING IT WRONG. Way to trivialize World AIDS Day, Ms. Keys. Who gives a fuck if Kim Kardashian stops tweeting about her fucking manicures for 24 hours? Why is the focus on ‘celebrities’ instead of those who are actually affected by AIDS, prevention, education and support? The most transparent attempt at a campaign ever. Did Lindsay Bluth organize this?”

“Who’s so desperate to hear what Kim Kardashian had for lunch that they’re willing to pay for it?”

“Also, I like how they’re trying to raise 1 million dollars. Kardashian could probably raise her left arm and 1 million dollars would fall out her armpit with ease.”

“This is ridiculous on so many levels. These celebrities have egos so large they genuinely believe that people will want these fucking assholes to come back to ‘tweeting’ so badly, they’ll dish out money lickity split to ‘bring them back from the dead’.

Even worse is that they are probably right, and people will dish out their money. “

“All of this beyond the fact that the various celebrities involved in this stunt could wipe their asses with a million dollars and not think twice, and here they are asking the average person to cough up their money. Why is it that the rich people of the world excel at finding ways to make all of US charitable? Benefit concerts, telethons, etc. etc. Dig deep in your own pockets Kardashian…”

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