Obviously, Fox Searchlight is trying to confront head-on the issue of squeamish moviegoers not wanting to see 127 Hours, which features James Franco as hiker Aron Ralston hacking off his arm. They’ve deployed the “I Kept My Eyes Open for 127 Hours” campaign, and now Franco (showing his usual canny promo instincts) posts a video interview with his grandmother on Funny or Die:
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