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Time Warner Fights Back With Signature Home

Time Warner Fights Back With Signature Home

On Thursday night, I made my way to a massive brownstone on the Lower East Side, converted into a party space and demo center for a new service by Time Warner Cable called Signature Home. All of the cable companies are working on their own unique offerings, each one doing their best to hang on to your subscription. The party to celebrate the Signature Home launch was a busy affair, with appearances by an interesting mix of personalities like Martha Stewart, NBA star John Starks, actor/singer Nick Cannon, actress Jacqueline Bisset, and Vinny from Jersey Shore. Three levels of this house displayed different aspects of the Signature Home service, which is defined by increased bandwidth across broadband and cable content. I’m not sure if the hundreds of people crammed into the party space understood what Signature Home was all about, what with the mountains of sushi and custom cocktails everywhere. Luckily, they handed me a booklet with some details, which outlines the products. Also, there’s this NY1 segment about the service, taped at the party house presumably before the event started. Here’s a breakdown of what customers get from Signature Home, for $200 a month:

• Signature Service – A dedicated personal service assistant will ensure that a Connections Specialist is deployed to the customer’s home in a timely manner. Connections Specialists will install all services and equipment and then assess additional connectivity issues and solutions based on individual homes and customer lifestyles.
• Whole House DVR – allows customers to record up to four channels at one time, enables them to record a TV show and play it back in any room in the house, and provides the capacity to store up to 150 hours of HD content.
• Wideband – the fastest residential High Speed Online (HSO) tier offered by Time Warner Cable with download speeds of up to 50 Mbps and upload speeds of up to 5 Mbps, or the fastest tier offered by Time Warner Cable in the area.
• Remote DVR Manager – a Web-based program that lets customers manage their in-home DVR set-top box from anywhere, through an Internet-connected PC, Mac or mobile phone.
• Look Back – allows customers the ability to watch prime time shows up to 72 hours later, even if they are not previously recorded on a DVR, to ensure customers never miss their favorite shows.
• Start Over – enables customers to restart a show already in progress, even if it was not previously recorded on a DVR.
• VoiceZone on PC – enables customers to access and manage voice messages and phone settings online.
• Wireless Home Networking – allows customers to connect wirelessly to the Internet through a special wireless router so that customers can access the Internet from almost anywhere in the home.
• Digital Home Phone with Unlimited Nationwide Calling – an easy-to-use, reliable service that enables customers to call anyone, anytime in the United States, Canada and Puerto Rico, and includes popular features at a value price point.
• Caller ID on TV/PC – enables customers to instantly see who is calling them at home.

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