Over the holidays, I was chatting with my in-laws about the wonders and selection of Netflix streaming. Like a lot of people, they aren’t convinced that it’s worth the investment in time to tackle the technical requirements. For people like them, this week’s CES-timed announcement about a “Netflix button” is a step in the right direction. Coming soon, your new TV remote control will come with a Netflix-branded button, which will allow users to seamlessly switch from their cable or video input, to their Netflix connection:
Beginning this Spring, buttons that specify “Netflix” – including some featuring the iconic red Netflix logo – are planned to be situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies including Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. Sharp, Sony, and Toshiba also will place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.
“For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands,” said Netflix Chief Product Officer Neil Hunt. “No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it’s simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”