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Amazon Re-Brands Video Store, Launches Subscription Service

Amazon Re-Brands Video Store, Launches Subscription Service

Amazon has been in the VOD business for a number of years, in fact, they were among the first (along with iTunes) to offer a movie solution for digital streaming/download. That will still exist, but today they have announced the latest development: an Amazon subscription VOD service. What’s the difference? The original service was like iTunes, a transactional pay-per-view experience. This will be like Netflix, a monthly subscription fee will get you access to thousands of films and TV shows at any time. This new offering, which will combine transactional and subscription video playback, sits under the new branding of “Amazon Instant Video.” Here’s the unique part: the subscription video service on Amazon will be baked into its Amazon Prime program, a premium service that costs $79 a year. There is no a la carte offering of the subscription VOD. In addition, by being an Amazon Prime member, you also receive the perks that don’t have anything to do with watching video (unlimited free two-day shipping of hard goods being chief among them). The service will be embedded in the 200+ connected devices that already stream Amazon (TVs, Blu-ray players, etc.). On the front of the Amazon home page today, CEO Jeff Bezos addresses consumers in his normal fashion, with an open letter:

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